The participants in our research projects were amazed when they saw the results of the accurate activity measurements. Our findings showed that people were spending the majority of their days sitting without even thinking about it. However, the evidence-based results motivated them to change their behaviour in an active, healthier direction.
We decided that this concept needed to be taken out of the laboratory to coaches who wanted to provide their customers with an easy, yet evidence-based and effective step toward healthy sitting and activity habits. This is the story of Fibion. Our mission to help people to help people.
Several years ago, when the health hazards of sitting gained support from initial findings, we were launching our first research projects to quantify the sitting and physical activity habits of people with muscle activity measurement.
The test subjects were invited to our lab in the university. They were hooked up to big machines and put through many hours of scrutiny in order to collect the research data. These pioneer projects gave us a solid standpoint from which to develop the science and practise of our sitting and physical activity measurement.
As a part of these projects, we were giving interested people feedback about their everyday sitting and activity habits. People were amazed and scared when they saw the truth based on the accurate activity measurements: they were spending the majority of their days sitting without even thinking about it.
Yet, at the same time, the evidence-based results motivated them to change their behaviour toward living a more active lifestyle. As the project results pointed out, the key to the behaviour change was the combination of the accurately recorded data and the professional consultation regarding what the measurement actually revealed.
Even if the analysis methodology proved itself, it involved cumbersome laboratory equipment, purpose-built scientific devices, and analysis software developed only for the researchers in the project. To operate this equipment, you were required to be a trained scientist, which we cannot require from everybody, can we?
Additionally, the measurement setting required tedious preparations and it was not overly reliable. Yet, along the way, the measurement process and the consultation feedback was iterated and improved in numerous incremental steps. We knew first hand that the whole process needed to be as easy and fluent as possible.
Our secret sauce lies deep inside our cloud service. This is where the fruit of the years-long scientific research is located. The collected raw data is sent to our online service, where the data is crunched into visualised and portable reports. Internet technology and computer farms ensure that the reports are generated instantly.
To make sure our algorithms provide the latest knowledge for your coaching, we have collected data from hundreds of research papers and translated them for your benefit. We do our best to crystallise and visualise the collected information into attractive and understandable reports so that it is easy for the coach to convince his or her customers of the importance of everyday activities.
The Fibion Device is based on a commonplace 3D accelerometer. This means that the device measures acceleration in three dimensions. However, the Fibion Device is significantly different from its competitors in several ways. It is very small and lightweight, and does not have any buttons. The Device is worn simply in the front pocket of the trousers. Fibion comes with a thigh strap so it can be worn even without a pocket.
Based on the movement and position of the thigh, the Fibion Device is capable of detecting a set of body postures and movements that are difficult to detect otherwise, including sitting, standing, and cycling. In these activities, a device worn around the wrist or waist is very inaccurate, as the position of the device is similar during these activities, like working at a desk.
Dr Olli Tikkanen holds a PhD degree in Sport Sciences from the University of Jyväskylä, Finland. His ground-breaking doctoral thesis, “Physiological loading during normal daily life and exercise assessed with electromyography”, is one of the corner stones of the scientific research at Fibion Inc. He has been involved in several international research groups over the time span of 10 years.
Olli has also been a teacher and a member of the performance testing personnel at the Sports Institute Pajulahti. He has extensive knowledge of the health industry from working as Product Manager for Mega Electronics Ltd for several years. Prior joining Fibion Inc., Olli was Regional Manager in Korea and China and he has given lectures, demonstrations, and conferences in over 20 different countries.
Leading to the Fibion innovation, Tikkanen was awarded Honourable Mention in the European Athletics Innovation Awards, the 2nd place in Kasvu Open startup competition, and the 1st place in ‘Fly Your Idea’ innovation competition in 2012.
Dr Tommo Reti holds the degree of Doctor of Science (Tech.) in Internet Media Technology and Business. He is international serial enterpreneur, awarded project leader, and scientist. Dr Reti has founded companies in Finland, California, and Washington state. He has been visiting scholar at the UC Berkeley, CA, USA, and the CERN, Switzerland. He invented the Digital Content Distribution Management System, which won the title ”The Best e-Business Application in Finland” in 2004.
As project leader at the KTH Royal Institute of Technology in Stockholm, his research project was awarded as the most professionally managed R&D project among over 60 projects in the related Swedish governmental science program in 2008-2010. He has been involved as principal investigator and coordinator in several EU projects. When not being a passionate entrepreneur, Dr Reti is principal scientist and the chairman of the non-profit Research and Training Institute ReTI Foundation.
Dr Arto Pesola has a PhD degree in Exercise Physiology from the Faculty of Sport Sciences, University of Jyväskylä. His field of science is the causality of reduced muscle inactivity time on health outcomes in an RCT setting. Arto has been a highly visible expert in Finnish national TV and radio channels giving expert opinions on health hazards of sedentariness and on promotion of everyday physical activity.
In addition to being lecturer at the biggest personal trainer educator in Finland, Trainer4You Ltd, he has been keynote speaker in several conferences and company events. His main expertise is inactivity physiology. Arto has authored a popular book about everyday activity which has gained popularity and success in Finland. The book has recently been translated for distribution in the Netherlands and elsewhere internationally.
Invited by the Finnish Ministry of Social Affairs and Health, Arto was an expert member in the committee formulating national recommendations for reducing sitting and sedentary lifestyle in Finland in 2015. (Naturally, Fibion was the first commercial product to implement the new recommendations!)